Influencers: How To Write An Invoice

You’ve landed your first sponsored post, you’ve created a beautiful ad, and now it’s time to get paid, this is the part that can feel really overwhelming for influencers as they tend to be more of a creative centered person and this has more of a business background to it, however once you know how to create an invoice its actually super easy, and if you save it as a templet in your computer it will take you less than 5 minutes in the future. I use pages because I have a Mac but you can create this in word as well.

  1. Branding Your invoice is an extension of you and your brand, as such it should include your logo and title of your website. If you don’t have a logo and the title of your website is your name that works just fine! Here is an example of a logo and brand name vs your image and name.

You want one of the two options above placed in the upper left hand corner of your invoice, this is for two reason 1. its esthetically pleasing and who doesn’t like that, and 2. its so companies can identify you and your invoice easily.

To make this I went to PicMoney (you can use any software of your choice), I simply overlaid the the image of either the woman or the logo over a white background and then typed in the name/blog name.

After you’ve placed the image into your invoice document then add your contact information into the upper right corner, this is important as a company needs these details for their tax filings, it’s also so they have your contact information on hand if needed.

Now it’s time to focus on the actual invoice itself, you can see from the image above that the 1st thing we did is date it, then we right the invoice number (this number can start anywhere but should run sequentially, also don’t start with 1 start with at least 3-4 digits as it looks more professional), this number system is going to be crucial to your business organization so you want to make sure you never use the same number twice, (after each invoice is done they should be organized by number so they run chronologically), Then we add in the client info and campaign name.

Once you have that done fill in your project description, this is slightly different from a brief, it’s a concise version of your brief. It’s import to have this because brands work with so many influencers and have so many invoices coming in this is their reminder of what it is that was done for them, I would even suggest adding in the link to the actual post in your project description so they can always find it.

Then you need to create your table, this is a simple version but if a brand had you add anything on or you incurred any expenses this is also where you would add it, also if you collect sales tax or VAT this is also where you would add it in.

Underneath include your payment details, typically brands will pay via check or money transfer but I’m starting to see more brands use PayPal so keep that as an option.

I also add in a 10% late fee every 30 days, this is something that not enough influencers are doing and they should all be doing it. We have seen the countless tweets regarding influencers not getting paid by brands, this late fee needs to be standard practice by everyone, a brand would never accept non-payment for their services and neither should you.

I hope this shows you exactly how to create your invoice as well as how easy it is to do it, but if you have any questions leave them in the comments below!


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